Most agency websites look great but are actually quite hard to navigate. For Overseas, the challenge was to create a site that felt as bold and "international" as their name, without making it confusing for a potential client to find what they need. We had to move away from just "looking cool" and start solving for clarity and trust. I started by looking at the journey from a client's perspective—someone who is likely busy and looking for a reliable partner. I used a modular grid to keep the "creative chaos" organized, ensuring the bold typography and large images didn't get in the way of the information. My goal was to lead with empathy, making sure the transition from "Who are these people?" to "I want to work with them" felt completely seamless.